Brand Tantra

Search Engine Optimization - Made Easy


Everybody who run a website longs for making his site and the site's individual pages visible and relevant to both search engines and search engine users. Let us see how it can be accomplished.


The Basics of Good Search Engine Optimization


Good search engine optimization is very basic. A successful search engine optimization campaign will contain these essential components:


  • Content. Content is what drives search engine rankings, content is what brings users to your site, and content, when sprinkled appropriately with keyword phrases, will feed search engine spiders. Rinse, repeat. Content is key in search engine optimization.
  • Simple Site Design. Sites that are successful in the search engine results have this in common-they are all simply designed, with a minimum of bandwidth hogging graphics, slowly loading animations or other such frippery, and are easy to navigate. Simple, clean designs are what search engine spiders and search engine users like, because it enables them to get to what they're looking for; which is - you guessed it - content.
  • Well-written Meta tags. Meta tags-keyword, description, and title- are important, but they won't make or break your site. Meta tags are merely part of the overall success strategy. They need to be written with compelling, keyword phrase-heavy content that will make the user click through from the search results page.


Search Engine Optimization is not a  Rocket Science

Sure, you can get really complicated and technical with SEO, just like any other subject. However, search engine optimization at its heart is simple and clean. Don't worry so much about the scary technical stuff if you're just starting out. Start slow, read, learn, read some more. Don't be afraid to ask questions. Most of all, be patient with yourself. Learning search engine optimization takes time, just like any other subject. Here are more resources that can help you with search engine optimization:




 Steps to a Well Optimized Site


Step 1:

Understanding your audience is a huge part of a successful search engine optimization strategy. You need to pinpoint who it is you will be marketing your site to, and write your content accordingly. This might seem like a no-brainer, but it's worth a serious look.

Step 2:


What are keywords, and why should you learn about them? Keywords are simply targeted words that determine which category your site will be listed under in search engines and directories,as well as words that searchers input to search engines in order to find relevant sites. If you don't do your homework and select targeted key phrases, you are missing a significant portion of potential traffic.


Step 3:


You've got your hard-earned list of keywords, now you're going to have to actually put them somewhere. The more places you can reasonably put your keywords, the easier you will be found. That being said, don't go nuts and paste them in every nook and cranny. This is called "keyword stuffing" and search engines don't look kindly on this practice .


Step 4:


Compelling content on your website is the essential key to good search engine results. Obviously, there are many more factors that search engine spiders look at when indexing a website, but content is the vital foundation on which good rankings are built.


Step 5:

Although the title tag is kind of the redheaded stepchild of search engine optimization, its lack of notoriety does not make it any less important. Most search engines index the contents of the title tag, and actually make it one of the most important factors in the ranking process. So if you don't have an optimized title tag, you might be missing the boat as far as rankings are concerned.


Step 7:


These two tags are not very important in the grand scheme of things, but every little bit counts. Make your Meta tags optimized and help search engines to index your site better.


Step 8:


Learn how to optimize your site design for search engines and search engine users with my free search engine optimization site design step by step tutorial. And no, you may NOT use dancing singing kittens on your website (unless that's what your site is about).


Step 9:


Search engines have gotten so good at indexing websites that it's not really necessary to go through the saga of site submission-unless you have a brand new site, in which it's highly suggested that you submit to  a search directory.


Step 10: Wait for Results


You've done the work; now how long are you going to have to wait to see improvement in your ranking results? The answer is different for every site, however, if you keep plugging away using the suggestions in these Ten Steps and are patient, eventually you will see the results you're looking for.


Now What? Search Engine Optimization for the Long Haul


A well-optimized site doesn't get that way overnight; behind every successful website is a ton of hard work, patience, and more hard work. Use these Search Engine Optimization in Ten Easy Steps to make your site the absolute best site that it can be, and eventually all your hard work will pay off.





Go Back

Comments for this post have been disabled.